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A Barnsley business built on dogged determination

Stepping out of my comfort zone: how Barnsley backed me in starting Woofy, a local dog-walking service

Elle Clarke by Elle Clarke
03-10-2025 06:45 - Updated on 19-04-2026 23:15
in Region, Society
Reading Time: 6 mins read
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Dog bounding towards the camera

Woofy, used with permission

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I’ve always loved being around dogs. Growing up in Barnsley, they were a big part of my life and for years I had this dream of starting my own business. I’d talk about it now and then, but I never actually took the first step.

Like many people I chose the safe route – a steady job and a guaranteed wage. It gave me security, but not fulfilment. Deep down, I knew I wanted more, something that made me excited to get up in the morning, something I could be proud of.

Eventually, I realised there was never going to be a ‘perfect time’. If I kept waiting, I’d always find a reason to delay. So, with nerves, but also determination, I finally decided to back myself and launch Woofy, my very own dog walking business here in Barnsley.

Challenges and doubts

Starting anything new comes with challenges. Walking away from a secure income wasn’t easy and there were moments where I thought: What if this doesn’t work?

Then there were the financial risks. Setting up Woofy meant investing in a van fitted with cages, equipment, insurance, and covering upfront costs like my pet first aid training and DBS check. These aren’t mandatory, but I knew they were important to build trust with owners and give them peace of mind that their dogs were safe with me.

The cost of starting up can definitely be off-putting for many people. For me, I made it possible by saving from my old job, cutting down on spending, and topping this up with some support from my family – which I’ll be paying back. It was a big outlay before I’d even walked my first dog, and I knew I was taking a gamble.

But instead of letting that stop me, I chose to see it as part of the journey. Starting a business means being everything at once: walker, scheduler, social media manager and more. While it can feel like a lot, it’s also been one of the most rewarding things I’ve ever done.

Every small win reminds me why I started. I didn’t want to just ‘get by’; I wanted to build something meaningful, something that brought me happiness, and that’s exactly what Woofy is becoming.

Elle Clarke surrounded by six dogs
Credit: Elle Clarke

The support of Barnsley

From day one the Barnsley community has been incredible. As soon as I launched Woofy on social media, people got behind it straight away. The likes, comments, shares and follows gave me a feeling I’ll never forget.

Some of my videos even went a little viral – which was surreal but, more importantly, it gave me confidence. It showed me that people genuinely believed in what I was doing and that gave me the push I needed to keep going.

And it doesn’t surprise me that Barnsley has been so supportive. This is a place where dogs aren’t just pets, they’re part of the family. They bring comfort to people living alone, get us all out in the fresh Yorkshire air, and give families joy and companionship. Even if you don’t have a dog yourself, you can see the smiles they bring. That love for dogs is part of what makes Barnsley feel like such a strong, close-knit community.

Because of all that support from both the community and my family, Woofy now has a lovely base of clients. It’s still early days, but I feel like I’m building something on solid foundations thanks to everyone.

First clients, first walks

I’ll never forget the moment my first client rang. That one call filled me with excitement and relief, because Woofy wasn’t just a dream anymore, it was real.

Not long after, I had my first group walk. Watching the dogs running around together, tails wagging and full of joy, I thought to myself: this is why I did it. This is what it’s all about.

Those moments are what make all the effort worthwhile. They remind me that behind every booking there’s a chance to bring a little more happiness, not just to the dogs, but to their owners too.

Lessons along the way

Even though Woofy is still a new business, it’s already taught me so much. Stepping out of your comfort zone is never easy. Yes, it can feel uncertain, but it’s also exciting and rewarding.

If I could share one message with anyone thinking about chasing something they’ve always wanted, it’s this: don’t wait for the perfect time. You don’t need to have it all figured out – you just need to take the first step.

There will always be risks, but there will also always be rewards. For me, the joy of doing something I love every single day makes the leap more than worth it.

What’s next for Woofy

Right now, Woofy is still brand new, and while I’m so grateful for the amazing clients I already have, I’m really excited to grow. My aim is to keep filling up my weekly rota, meeting more dogs and helping even more owners here in Barnsley.

My vision is to make Woofy a trusted local name, where dogs are cared for like family and owners feel part of something friendly and supportive.

I can’t thank everyone enough for the encouragement so far, from every share and comment online to the bookings that keep me going. That support has made Woofy possible.

Now, I’m ready to take things to the next stage.

If you’re a dog owner in Barnsley and you’re looking for a friendly, reliable walker, I’d love to meet you and your four-legged friend. I’m offering a free meet and greet so we can get to know each other before your pup joins their first Woofy walk.

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Tags: Barnsley

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Elle Clarke

Elle Clarke

Elle is the founder of Woofy Dog Walking Services in Barnsley, something she's always dreamed of doing. Elle is really passionate about giving dogs the best care while building a trusted service for my community. Looking ahead, she's excited to grow Woofy with training courses and her own range of dog coats and accessories.

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