
Here’s the way to spin it, boss. Go out there, look glum, say you take responsibility. Don’t mention Dido, dad, or Dom for god’s sake. Steer clear, too, of remembering the time you said that a good outcome at the end of this would be 20,000 dead. That’s history. Tell the hacks you’ve acted promptly at all times. Forget trying to ape Churchill. No wise cracks in Greek or Latin. Avoid care homes, airports, late lockdowns, PPE. Stick to the script. Talk of your sorrow. Back to business as usual tomorrow.
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